Newfoundation
1. Shaping Blockchain Tools: My Role at Newfoundation
I worked for Newfoundation, a blockchain company focused on building software for creatives. I had high-level involvement in several products, contributing different parts of the Product Design toolsuite.
01
Newlife OS - Decentralised Social App
For their decentralized social media platform, Newlife, I conducted extensive market and competitive research on their tech stacks and design patterns. I conducted over 20 calls with users and our Head of Product to test the app and interview users about their preferences and experiences with the existing product. This project was my primary focus during my time there, allowing me to utilize a wide range of skills from my design stack.
02
Newmoon Accelerator - Startup Accelerator program
As a mentor for their startup accelerator, I educated founders on technical aspects of blockchain technology and helped design their MVPs using the Newfoundation design system.
03
Newforum - Media Platform
Newforum is a media platform with their own podcast interviewing different creatives in the web 3 space. I created visual designs for their social media content.
04
New Finance - Decentralised Finance MVP
New Finance was a concept for a decentralized finance app. I conducted comprehensive UX research and created an interactive prototype. A detailed case study of this process is available here.
↗ Case Study: New FinanceOverall, I was deeply involved in all aspects of product and design at the company. My responsibilities spanned high-level strategy, detailed discussions with developers, and routine tasks such as maintaining our design system.
project details
Project Management
Strategy
UX & UI
iOS App design
Web apps
Head of Product
CEO
Engineering team
Marketing & Ecosystem team
Head of Design
Company Advisors